Advertising circular



April 23, 1929. D. R. BAKER 1,709,831

ADVERTISING CIRCULAR Filed Aug. 15, 1927 IN V EN TOR.

ATTORNEYS.

Patented Apr. 23, 1929.

UNIT

; FREQ 1501mm) 3. BAKER, or new YORK, N. Y.

ADVERTISING. CIRCULAR.

- Application filed August 13, 1927. Serial N...1212,6a.

In the drawings which show, for illustrative purposes only, preferredforms of the nvention Fig. 1 is an isometric view of a circular almostcompletely folded ,and exhibiting certain indioia; I

Fig. 2 is a View similar to Fig. 1,. but illustrating the circularpartly unfolded and exhibiting other indicia;

Fig. 3 is a fragmentary viewillustrat ng v a slight modification;

, Fig. 4 is a front view of a modified form of circular in foldedposition; 7

Fig. 5 is a view similar to Fig. 4.,but illustrating the circular partlyunfolded;

Fig. 6 is a sectional view illustrating the parts in substantially thepositions' shown in Fig. 5 h

In said drawings 7 indicates ;a sheet of paper or the like whichconstitutes the body of the circular. 'A housing portion may be providedat one side, preferably the top of the sheet and may be formed byfolding down the top portion 8 of the sheet so as to form a housingbetween itself and the sheet 7. A window 9 is formed in the foldedportion 8 and as illustrated in Fig.

a slot open at one-edge of the sheet. The.

sheet 7 is folded forwardly along the line 10 anda tab 11 is joined tothe, lower portion 12 of. the sheet at a point below the fold line 1O.As shown in Figs. 1 to 8 the tab 11 is formed merely by foldlng thelower part 12 of the sheet rearwa'rdly at 13 and then again folding thesheet'for wardly along thev line 14:. The rear fold line 14 before thecircular is folded is also located :below thefoldfline 10.- The tab 11carries at the rearan appropriate message or other indicia which whenthe sheet isfolded is moved into position so .as to be visible throughthe window 9. as indicated in Figs. '1 and '3. It-will now be clear that0 l when the circular is in folded"p0sition. as

indicated in Figs. 1 and a the indicia carried by the tab 11 willv bevisible through the window 9. Now when the circular is unfolded thefold' line 13 swings outwardly and during the unfolding of the circularabove the fold line .10 the tab 11 is drawn downwardly and a secondmessage or other indicia will be uncovered and then be visible throughthe window 9 as indicated in Fig. i

2. The movement of the tab during, folding and unfolding isaccomplishedbythe apart .a greater distancethan the fold lines 13 and14. I l

While that form of the invention described in Figs. 1 to 3.is verysimple in construction and has been found to; be; satisfactory in usethere are many modifications and additions which maybe made, for examplea in that form shown in Figs/1, '5 and 6,t he

sheet 15' is provided with ;a housing, asby folding 'down the sidel6.The. folded 'portion 16 is provided witha suitable window 17. The tab 18as'shownaparticularlyin Fig. 6 is not an. integral part of'the sheet 15but is secured to the lower,p ortion"19 of the sheet and isipreferablyfoldable thereon as indicated at 20. In. this particular form the tab18;.has-a window 21't'herein which may be-covered by transparent paperor the like22. The sheet 15 carries indicia such as a womans facewhichface is visible through the window 17 when the circular is'partlyunfolded as will be: clear from,

Figs. 5 and 6. The tab 18 also carries appropriate indicia and in theform shown such indicia are on the "transparent sheet r 5Yand. 6indicates a womans face on the '2 sheet 15 and lines indicating wrinklesor the like on thetransparent sheet 22 so that when the circular isfolded the womans face will appear "somewhat as shown in Fig. 4 and whenthe circular unfolded and the tab 18 withdrawn the wrinkles willdisappear and the clear face shown in Fig. 5 will appear.

There are many uses and-adaptations of the present invention, andthose'shown are tobe regarded merely as illustrative.

While the invention has been described in considerable detail, I do notwish to be strictly limited to the particular form shown since manychanges can be made within the scope of the invention as defined in theappended claims.

. 1. In a device of the character described, a sheet having a housingportion at one side, said housing having a window therein and I indiciaon said sheet'below said housing visible through said window, s id sheethaving afold line therein, and'a tab on said sheet adapted to bereceived within said housing portion, said fold line beingb'etween saidousing portion and the juncture between said tab and sheet forming foldsof unequal length whereby when'said sheet is folded at the fold said tabwill be forced into said housing, said tab having indicia thereonvisible through said'window when said sheet is folded, the firstmentioned indicia being ,dis-

closed when the device ispartly unfolded.

2. In a device of'the character described, a sheet having one sidefolded over to form a housing between said folded over side and the mainbody portion of the sheet, said foldedoverportion'having a windowtherein, said'sheet having indiciathereon visible through said window, atab on said sheet and adaptedto be received in said housing, said sheethaving a fold line therein intermediate the housing portion and thejunction'betweensaid tab and sheet forming folds of unequal lengthwhereby when said sheet is folded said tab will-be received withinsaidhousing portion, said tab having indicia thereon visible through saidwindow when said sheet is folded, the first mentioned indicia beingdisclosed when the device is partly unfolded.

3. In a device of the character described,

a sheet having a housing portion at one side and having a window thereinand having indicia thereon visible through said window, a tab havingindicia thereon and joined to said sheet at a point removed from saidhousing portion, said sheet having a fold line therein intermediate thejuncture between said tab and sheet and said housing portion formingfolds of unequal length, said tab havingv indicia thereon visiblethrough said window when said sheet is folded, the first mentionedindicia being disclosed when the device is partly unfolded.

4. In a device of the character described, a sheet having a housingportion formed by folding said sheet along one side, said housingportion having a window therein, a tab on said sheetformed by foldingthe opposite side of said sheet adapted to be received in said housingportion,said sheet having a fold line therein intermediate said housingportion and the juncture betweenfs'aid tab and sheet forming folds ofunequal length whereby when said sheet. is folded uponsaid fold linesaid tab will be forced into said housing portion, andwithdrawn fromsaid housing when said sheet is un folded. I I 1. j

- 5. In adevice of the character described, a sheet having a lower tabfolded rear- .wardly and indicia on'said tab at therear of said sheet,said sheet having a forwardv fold above said rearwardfold, said foldsbeing spaced apart a distance less than the.

sheet is unfolded.

- DONALD R. BAKER. J

